Vols

Tennessee Extends Contract With Nike

Tennessee Extends Contract With Nike
Nick Davis

Tennessee just recently released that they have extended their contract with Nike for an additional three years, with an incentive of new bringing in new apparel each year.

After the extension, the contract now runs through the 2025-2026 season instead of 2022. Apparently, then AD Dave Hart signed the amendment back in October. When Hart announced his intent to retire last August, it almost seemed as if he disappeared and was said to have been working on some “personal projects.” Well, this was definitely one of those projects.

According to the release from GoVols247, the contract extension is now worth $11.6 million. Compared to the former contract of $7.6 million over eight years, it’s a jump, but a small one at that. For more details on the contract, you can go here.

Here’s a ranking of the top 20 schools with the highest apparel deals (as of summer 2016, before the new deal) and where Tennessee’s original contract stood:

As you can see, Tennessee was behind programs like South Carolina, Louisville, Indiana and NC State. Even with the new extension and slight improvements, they will still be behind several programs. Despite what the national media feeds us, Tennessee should be considered an elite program and that means making elite money.

Entering the third year since Nike’s arrival in Knoxville, there seems to a be a pot of mixed feelings surrounding the entire thing. Yes, bringing in Nike was a fresh of breath air from Adidas. Nike has always been considered the top brand for many reasons, so it was finally time Tennessee got on board. It just makes Tennessee look better.

However, the bad finances of the deal brought in a lot of criticism from the fanbase. Not to mention, the entire Lady Vols rebranding situation caused an uproar. Will new AD John Currie be able to bring the brand back into existence? That remains uncertain and right now, unlikely. Hopefully, given his history with funds, he can eventually renegotiate a better and more lucrative deal as a whole. At least this is some type of small step forward.

Give us your Take...
Vols
Nick Davis
@NickDavisK

Nick is our multimedia guy from Maryville, Tennessee. He writes articles, produces videos, and is our access guy for UT. He played tennis at Carson-Newman. He loves sports, lifting, and Jeopardy.

More in Vols

Vols Get Commitment From Promising Receiver

Logan QuintonMay 20, 2018
Tennessee Softball

The (Un)Official Guide to the Tennessee Softball Bandwagon

Will WarrenMay 17, 2018

Jason Witten’s Career Summed Up in One Speech

Jon ReedMay 11, 2018

FOX Sports Knoxville is Fanrun Radio. Our purpose is to create what fans want to hear, see and do. FOX Sports Knoxville is now the most popular digital sports platform in this space.

WKGN OPIF

Email FOX(a)SportsRadioKnoxville.com for assistance.

@FOXSportsKnox

Facebook

Copyright © 2018 Hodges Media, LLC. Powered by 2:45Tech